If you really want to understand consumers and what drives their actions, you must understand how context and psychology work together to trigger behaviors and this takes a multi-disciplinary approach to behavioral change.   

Therefore, to understand context, we conduct Behavioral Audits to uncover the primes, frames, and triggers that are naturally embedded in an environment.  We describe this as what is being "expressed" in an environment.

To address consumer psychology, we have conduct Behavioral Inquests to deeply understand the four core psychological factors that drive decisions.  Mapping these factors allows us to understand why people behave the way that they do.    

Our comprehensive Behavioral Model is the foundation of everything we do and is unique in its composition.  By integrating Goal Theory, Motivational Psychology, Regulatory Approach Theory and Behavioral Economics into one framework, we give our clients a much deeper and more robust understanding of all facets of consumer behavior.    



Deep, projective qualitative research methodologies designed to deeply understand the psychological “whys” behind consumer and shopper behavior.  We utilize a variety of step-wise, psychology-based research techniques (storytelling, visual associations, emotional elicitations, etc.) to deeply understand the emotional goals, human motivations, regulatory approach, and mental models/cognitive biases influencing consumer/shopper behaviors.


In-context analyses of decision environments that identify key psychological primes, frames, and triggers that are non-consciously directing behaviors at the moment of decision.  Behavioral audits help identify how the environment influences people’s decision-making and can be conducted on almost any customer/brand experience including in-store activations, apps, websites, and most marketing vehicles.

RaMP™ (Rapid Mind State Profiler)

RaMP™ is a behavioral science-based quantitative research methodology used to rapidly uncover your customer’s mind state (motivations, approach, emotions, and possible mental models) when making decisions in your category.  RaMP™ uses a projective, modified pair-wise methodology to identify your customer’s core implicit drivers of behavior in minutes, and then provides you with specific, behavioral design strategies + tactics that you can immediately use to drive new behaviors.



Behavior Design is at the heart of what we believe and do.  While most agencies try to build brand equity, we specialize in building business by focusing squarely on the source of all company revenues - a consumer's choice. 

Behavioral Design subconsciously shapes communications and innovations to be more motivationally effective, while also making decisions more intuitive, easy and psychologically rewarding to make.

© 2017, TriggerPoint Design LLC