WE'RE IN THE BUSINESS OF BEHAVIORAL CHANGE

TriggerPoint is a behavioral research and design firm specializing in identifying & influencing the subconscious behavioral factors guiding consumer decision making.

Simply put… we help companies understand how people’s mental models & decision environments work together to drive their behaviors. AND more importantly how to change behaviors via Behavior Designed marketing & innovation.

At TriggerPoint, our goal is to revolutionize research, marketing & innovation by leveraging the behavioral & decision sciences into consumer experiences through behavioral design. We go far beyond just "building consumer preference" with our work. Our focus is centered on deploying behavioral economics and the decision sciences to understand how context & psychology drive subconscious decision making and behaviors.    

Through our Behavior Design Process we develop behavioral interventions, marketing creative and innovations that directly engage your consumers non-conscious, thereby directing choices in your favor.

© 2017, TriggerPoint Design LLC